Imaging Dictionary

A capella

Vocals only, without any music. Our jingle packages are usually delivered with lots of extra mix-outs, including the a capella versions: the isolated vocal elements of the jingle.

Bed

A.k.a. music bed. An instrumental piece of music, usually used as an underscore for a voice-over or DJ. Examples: traffic bed, weather bed, news bed.

Custom jingles

Custom, or custom-made jingles, are new, original compositions, tailor made to fit your station's needs. When you order a custom jingle package the production time is usually longer than when ordering syndicated jingles. If possible, we suggest a 2-3 month's time schedule. That way, you'll be able to get the most out of the production process.

Cut

a cut is usually one of the jingles from a jingle package.

Jingle

A sung, musically-based station ID.

Launch Pad

A.k.a. ramp. See: Ramp.

Mixes, mix-outs

A jingle, or cut, can have many different mixes or mix-outs. At SOB, we like to spoil our clients with as many mix-outs per jingle as we can. With every cut, you'll ALWAYS receive the extra acapella (= no music, or vocal only) version.
If your jingle lyrics would be, for instance: "Your favorite hits - 102.7 - WSOB", you would receive at least 5 mix-outs of this cut:
1. the "full version"
2. the "tag version": "instrumental bed - WSOB"
3. the alt tag: "instr. - 102.7 - WSOB"
4. the "donut": "Your favorite hits - instr. - WSOB"
5. the acapella version
Sometimes, individual cuts can have different instrumental mixes, for instance a "light", or "unplugged" mix. In that case, you're lucky because you'll receive the double amount of mix-outs. If we made different lengths of that jingle, you'll also receive those. For free.

Ramp

Also known as ramp jingle, launch pad or talk-up bed, this type of jingle has a longer instrumental beginning proceeding the station name or slogan. It enables the DJ to do a talk or presentation over the jingle music, usually until the vocals start.

Shotgun (jingle)

Very short jingle, usually 5 seconds or less. Can be a standalone cut or derived from a longer cut.

Slogan cut / slogan jingle

The slogan cut would be the archetype of the station ID jingles. It’s usually a jingle that contains the station’s slogan and/or frequency and the station name.

Station ID (Jingle)

Station Identity, or Station ID Jingle, is the “official” name for radio jingles, referring to the original and often main purpose of a station ID jingle: to show the radio station’s identity, or name.

Syndicated jingles

Syndicated jingles allow stations to benefit from other people's work... :-). You can choose from a large number of jingle packages, originally csutom created for other stations outside your market. You choose a package that would work for you station, write the lyrics (using the lyric sheets we provide with the packages) and we'll sing your station name, slogan and/or frequency. Syndicated jingles can be sung in any language.

Transition jingle

a jingle that usually accommodates a change in tempo between two songs. A fast-slow transition jingle can, for instance, start at 135 BPM and end at 100 BPM. This way, it can serve as a perfect bridge between a fast song and a slow song.